![]() ![]() ![]() This way you can focus on the most important information your site needs to give. So perhaps the best way to go about designing a website is to consider mobile, or smaller devices, first. This can massively affect performance, especially for those on poor connections. And secondly, including a hidden style in our CSS doesn’t mean the content doesn’t get downloaded. But many websites hide content deemed unnecessary to mobile users, and there are two issues with this.įirstly, it effectively penalises mobile users browsing the website. This is great in that it means we needn’t adjust our content for each device. We know that by having a responsive site we can use a single codebase. And secondly, developing a good responsive website requires more time and effort than just using media queries With a vast and growing number of web-enabled devices, it’s important to give your website the best possible chance to facilitate a solid user experience. The first thing we need to understand is that responsive web design isn't just about mobile – it considers all viewport sizes. I feel that if content isn’t worth showing to smaller device user, then it probably isn’t worth showing to anybody. And I find it highly frustrating that I should get penalised for using a different device. It’s not just Nike that’s guilty of this – it’s hundreds of sites. but view the site on an iPhone and the academy feature’s nowhere to be seen But how can you be sure that the information you are cutting or pushing to a secondary page is not the content that is most important to me? You can’t.Īs an example, I was on the Nike Football (opens in new tab) website on my MacBook and reading about the football academy they are running with the Premier League, which I found really interesting – it’s one of the main features as you get to the website. Some people believe that it’s okay to cut features and eliminate content they believe is non-essential to the user. Which is great, but do we really need to supply several adaptations of our site?Īnd why should we settle for a site that’s so badly designed or built that it can’t scale gracefully? User frustration With the help of media queries we can completely customise the layout of our website dependent on screen size. So the user with a smaller device gets an easier to use website, but with stripped-down content.īut why should I, on a mobile device, not get the same benefits from a website as a desktop user? Many sites using media queries strip out information, hiding certain aspects of the site that they deem less important. But more frustrating as a developer is that these websites should have been built in such a fashion that they scale down to fit any viewport size. They become fiddly to navigate around – or maybe the fixed width is wider than the user’s viewport, making it difficult to zoom in, pan, zoom out and find what they are looking for.įrustrating? For sure. One of the main reasons media queries have become more popular is the fact that websites are unusable on devices they weren’t considered for during design and build phases. If you think about the new inventions we will inevitably see in the future, then an adaptive layout that can automatically respond to the users’ preference becomes an indispensable and highly valuable commodity. So it’s becoming increasingly important to understand that a website should not be specifically about either the desktop or the mobile device, but about building in such a way that its layout adapts to varying viewport sizes. Responsive web design has mainly become a hot topic because more and more people are using mobile devices such as iPhones, iPads, and BlackBerrys to access the internet. ![]()
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